![]() With the store able to see a full purchase history, product offers and marketing can then be more targeted towards the individual.Īt checkout, a customer provides a mobile phone number into the debit card reader, selects e-receipt and opts in to receive a free text message after the transaction is processed. The idea is, unlike emails that may get lost in customer’s inboxes, the e-receipts get sent straight to their mobile app and users are then able to interact and get their in-store and mobile experience personalised. United States retail conglomerate Walmart is introducing e-receipts to revolutionise and personalise mobile marketing.Į-receipts and loyalty schemes have been around for some time, with Tesco clubcard being a prominent example, and other companies do have plans in place, but Walmart are the first store to start rolling out the program.
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